(Hollywood, CA) – Erik DeSando is responsible for launching the careers of dozens of movie, TV and modeling stars. His top ten agency, Identity Talent, discovered or promoted such stars as Eva Longoria, Mario Lopez, George Lopez, Meghan Markle and many others. As little as ten years ago hopefuls would plant themselves in the lobbies of talent agencies all over town hoping for a meeting with agency owners such as DeSando who would give them a helping hand towards the careers they dreamed of. Back then, explains DeSando, “If you didn’t have an agent you couldn’t find a job and … you couldn’t find a job without an agent. It was a catch twenty-two.”
But that was then. Today, explains DeSando, “Social media makes it possible to attract an audience without having a job, without being on a series, starring in a movie, being in a play or even in a TV commercial without an agent.” Social media platforms such as Instagram, Facebook, Twitter and Pinterest make it possible to reach an audience of hundreds of millions using only your Smartphone with its built-in camera and video recorder. “Top influencers such as Sommer Ray with nearly 24 million followers can earn millions of dollars per year using only her Smartphone to communicate with her audience. When she tells her followers to buy a new makeup product, bikini line, perfume or vodka brand, she influences buying decisions faster than any TV commercial or newspaper ad ever dreamed of.”
According to DeSando, learning how to be an influencer and how to build influencer engagement is a skill anyone can learn, similar to acting or modeling. DeSando’s newest venture teaches 18 to 35-year-olds how to make their dreams come true as a fashion influencer, fitness guru, model, singer or actor using only their cell phone. “Interesting content is the key to success today. Post photos every day. Create video content every day. It might not be interesting at first, but like anything else, the more you practice it, the better you’ll get,” explains DeSando. Among DeSando’s clients are many young people who have turned their dreams into reality. Following DeSando’s keys to success almost anyone can gain followers quickly. For example, in two months DeSando can teach you how to attract over 10,000 followers and up to 100,000 in less than one year. Some of his clients have a million or more followers. “Figure about a dollar per follower per year is what you can earn once you reach 50,000 followers or more,” claims DeSando.
DeSando tells his young clients this is the best time to be an artist because you don’t need a patron, you don’t need an agent, you don’t need a boyfriend who is a producer. All you need is the ability to take photos and talk about your dreams. DeSando loves to explain that this is still like the silent days of motion pictures where all you had to have was a striking face and a unique figure—any size, any shape, any ethnicity works. Twenty years from now DeSando warns social media will be crowded and controlled by media companies. His advice: Start your social media– Instagram, Facebook, Twitter, YouTube channel—today.
Erik DeSando is the founder of CII, Celebrity Inluencers. www.celebrityinfluencers.com